Archive for: May, 2023

Direct Mail Mastery: 3 Ways To Use Direct Mail More Effectively In Your Business. (Yes You!)

May 27 2023 Published by admin under Uncategorized

Direct mail has been and possibly forever will be the workhorse of direct response marketing and of smart marketers.

Dan Kennedy has advocated that if he was ever going to be limited to a single media, then direct mail would be the one he would choose. I think that is a reasonable assessment. It isn’t glamorous the way that TV advertising or internet marketing is but direct mail is where fortunes are made.

However many business under-utilise real mail. The ones that do use direct mail often limit it to lead generation or the occasional seasonal promotion. Many businesses either shun it completely or else they see it as a necessary evil.

Here are my top 3 uses for real mail above and beyond the obvious:

Direct Mail Use #1 Customer Retention: Nothing retains a client like a newsletter sent in the mail. Keeping clients is probably the single most powerful activity in business. You make more money per client, it is easier to grow and your business is more stable and predictable.

Customer retention sounds boring and unglamorous but it pays off and in my opinion business is about getting rich – most people instead get focused on their need for excitement and entertainment rather than being focused on making money.

Nothing in my experience is more effective for retaining clients than printed newsletters that arrive every month like clock work.

Direct Mail Use #2 Customer Reactivation: It is usually more cost effective to get lost customers back than it is to get new customers. When you are mailing lost customers the response rates are higher – they are known buyers. So take advantage of the fact they have already given you money and market to them rather than throwing these people into the metaphorical bin.

Again direct mail provides a low cost per sale way to reach out to these customers and say, “Remember us? We really want you to come back!”

Direct Mail Use #3 Following Up Leads: I’ll be honest – I have never seen anything so effective at converting leads into customers as a sales letter. It out performs all the online media I’ve seen when you are trying to get a lead, from interested, to credit card in hand ready to give you money.

This is especially true in when selling high priced items. It would be so much nicer if I could just drive traffic to an online sales letter and get the results I am getting with real mail but I tested and you just don’t – so I use what works to convert clients into paying customers.

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What Is the NCOA for Direct Marketers?

May 26 2023 Published by admin under Uncategorized

Many people have heard about the NCOA, but only a few individuals really know how useful and unique the National Change of Address can be for their business. The NCOA is a secure dataset that includes more than 150 million change of address records that include various names as well as the addresses of people who changed their address and filed a change-of-address with the USPS. The database is maintained by the main postal service of countries like USA and Canada.

Access to this database is provided through a USPS licensee that provides processing services to direct marketing companies.

How is this beneficial for a direct mail campaign?

Direct mail campaigns via USPS typically have tens of thousands of mail pieces that are expected to be delivered to the right address, to the right person, and on time. Imagine if those mail pieces were sent to the wrong address because the target person had already moved to a new home.

Tracking the person would be a nightmare, but with access to the Change-of-Address database, direct marketers can easily find out that the individual has moved and send the mail to him/her. This process saves a lot of time, resources and money. In addition, the database includes data regarding multiple businesses, this makes it easy to track businesses and their addresses for direct mail campaigns.

The database also includes a built-in infrastructure that allows marketers the ability to find foreign movers and people who have moved recently but do not have a USPS forwarding address.

The addresses included in the Change of Address database were created to match the requirements of the US postal service. These entries are matched against each other in order to make sure that there are no duplicates and the list is complete.

Change of Address compliant software provides marketing companies with the best means to update old addresses to new ones. The software ensures accuracy and increases mail address deliverability. In order to take advantage of this, direct mail companies need to submit their customer file to a business offering the NCOA Link service.

It is important to note that this service has helped mailers for decades. While it started in the US, more and more countries such as the UK, Canada, Germany, New Zealand and Australia have already adopted it.

National Change of Address processing services should be implemented by all direct marketers into their direct mail campaigns to increase address accuracy, improve mail deliverability and improve a direct mail campaign. After all, what can be more important to the profitability of any direct marketing business than to send the mail to its proper destination and as fast as possible?

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How to Create a Blockbuster Business Marketing Plan Guaranteed to Increase Your Sales This Year

May 25 2023 Published by admin under Uncategorized

If you have always wanted to create a blockbuster business marketing plan that will help you double or even triple your revenue this year even in a tough economy, you will be happy to know that there are some simple steps you can take that will bring you closer to accomplishing this.

When creating an effective marketing plan, you need to create an efficient, cost effective process of finding customers and converting them into a sale, customer or client. This is often referred to as a marketing system or sales funnel.

A marketing system allows you to easily maximize both your time and money and allows you to focus on the profitable elements of your business. There are three powerful elements to making a marketing system work.

Research and Target Your Market

The first thing you need to do is to research and target your ideal market. This way you can learn about some of your potential customers and you can market to those who are most likely to buy your product or service. It will also help you avoid wasting time trying to sell to prospects that will never buy.

Generate Prospects

Once you Target your customers, you market to them using powerful ads and sales letters to generate inquires and prospects. These inquires and prospects are very important because they allow you to create a database of leads and prospects. You will later turn these prospects into Sales.

Convert Your Prospects to Sales

Once you have a database of prospects, it is now time to reap the benefits of your work by converting the prospect on your list to sales. Once you create interest from prospects you generate, it is much easier to get them to buy.

Stop Losing Money!

When you use this process of creating your marketing plan, you will dramatically increase the potential of your advertising campaigns whether you are marketing online or offline. This is important, especially if you are just starting out, because it will help you avoid losing money without getting some type of results.

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How To Use Articles To Market Your Offline Business

May 24 2023 Published by admin under Uncategorized

How do you feel about the idea of using articles to promote your product or service? The fact is that I continue to use articles to promote my small business till this day, and you can do the same thing in your business also. Submitting articles are a great, free way to start earning more money in your business.

But many business owners are stumped by the idea of writing articles. They have no idea of who could be using their articles, and how to market them. If this sounds like you, then know that getting more prospects via article marketing is extremely easy to do. I’m glad you landed on this topic today, because I am going to show you how to take your business to another level using article traffic.

The first place that you can earn more money from your articles is by submitting them online. There are a ton of “article directories” out there on the internet, and all of them get a good bit of traffic. Article directories work in 2 ways:

1) Direct traffic
2) Traffic from webmasters who reproduce your articles on their website

The article marketing strategy is a great way to get your website listed high in the search engines. But when writing your article, make sure that it is of high quality. Nobody wants to reproduce your article on their website if they don’t feel that it’s of high quality – so keep this in mind.

A lot of the article directories on the internet get a lot of publicity for themselves, so you can stand to benefit from all of the traffic that they are getting. Would you like to know some of the article directories that I submit my articles to on a weekly basis? Here they are:

- EzineArticles.com
- Goarticles.com
- Articlesbase.com
- Ideamarketers.com

All of these websites (especially the first one) can drive a lot of traffic to your website, and can then lead to more sales for your offline business. The key to making these article directories work is to capture a lead. Instead of sending visitors who read your articles on these directories to your website, send them to a webpage where you give something for free – in exchange for their contact information.

This way you can follow up on these people with more information, and hopefully close the sale immediately or sometime in the future. Your leads are very valuable to you, so make sure you’re doing everything that you can to take you up on your product or service.

I use article marketing everyday in my business and it brings me solid results. Depending on the niche that your business is in, your results may vary.

For example, I’ve seen that my articles on eBay selling get a lot of traffic back to one of my website – as opposed to other articles that don’t generate a lot of traffic at all. Your success is definitely relative, but that shouldn’t stop you from using article as a potent force in your business.

Good luck of using the technique of article marketing to your advantage.

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Discover Why Postcard Marketing Is As Beneficial As Ever

May 22 2023 Published by admin under Uncategorized

With the World Wide Web playing such a big role in modern day business, it’s easy to forget it’s not the only marketing technique out there. While search engine optimization (SEO) and link building are undoubtedly useful tools to have on your side, marketers are neglecting print marketing.The traditional marketing method has been widely used by a whole host of companies for many years. But as the Internet becomes more prominent, it’s easy to forget just how beneficial it can be. One of the most popular ways to reach customers in this way is with the humble postcard.Personal, simple, and effective, postcard marketing allows you to put your marketing message across in a whole host of creative and inventive ways. Even if you are working to a limited budget, you can still reap the benefits of postcard marketing.Firstly, direct mail marketing is one of the easiest ways to communicate on a personal level with your customers. You can share your latest deals, as well as offering special deals. Everyone loves to receive a letter in the mail, and this is an easy way to make you customers feel valued. You can personally address them to each customer, and offer them the deals that interest them.Secondly you don’t have to worry about trying to get your mail shots opened. With a postcard, all the information is out in the open straight away. Customers can instantly be drawn in with bright images, interesting typography, and a great colour scheme.However just to be sure your postcards don’t get confused for spam, make sure you incorporate your company branding. This means making sure your brand name, colour scheme, and logo are all prominent on the postcard.The third reason why postcard marketing is a great idea is that you can include more than a small bit of information. While the space may seem limited, you can incorporate technology to help make your postcards better than ever.For example, include a few images, some persuasive copy, and a winning call to action. Direct recipients to your website with a unique URL, or even better – share unique content with them via a QR code. You can show people unique video content, or direct them straight to the page on your website with that product on.By personally communicating with your clients, making your offers open, and helping them find your products, you can easily reap the benefits of this kind of marketing. You can easily bring your direct mail efforts up to date, and wow your customers. This is one of the best ways to inject some life into your marketing, and send a stream of targeted traffic to your website.

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When Email Marketing Goes Horribly Wrong

May 22 2023 Published by admin under Uncategorized

There’s an old Far Side cartoon that I love. It shows an open refrigerator with a cartoon container of potato salad, complete with arms and legs, holding a pistol to bottle of ketchup. The caption reads: “When potato salad goes bad.”

That image came to mind yesterday as the whiff and stink of bad marketing floated through the ether and wafted into my open Outlook in box. I subscribe to probably 20-50 newsletters, email marketing messages, and other files in a variety of fields. I like to see what others are doing to use email for direct marketing.

One came through around noon. It wasn’t very interesting so I moved on to other things. Then the little “ping” noise that signals messages started going off…then again….and suddenly my in box was FLOODED.

We were held hostage as surely as if someone held us at gunpoint. Like potato salad gone bad and holding a pistol to the ketchup bottle, I guess.

Someone hit “reply all” to the email.

And that’s when good marketing went B-A-D.

Suddenly, everyone and his brother on this contact file started hitting reply. I don’t know if they were hitting Reply All or just Reply and something was wonky in the contact management system. I’d never seen this particular contact management system used before nor am I familiar with it, so I can’t even speculate as to what was happening.

All I know is that the woman sending out that email got hammered.

“Get me off your list NOW.”

“Why am I getting this? I didn’t sign up for this.”

“STOP hitting REPLY ALL or I am going to report you to Ad Age” (that was my favorite angry note)

“Just get me out of here.”

I counted at least 48 of these messages before I myself got fed up by the response from her site administrator. Whoever her administrator was needs some sensitivity training. He kept sending an email out with “how to unsubscribe” instructions. Gee whiz, ya think you could have at least apologized to us? Mentioned there was something weird going on?

And how about the marketing expert who owned the list, whose name attracted me to her newsletter in the first place? Where was she???? She never said, “I’m sorry for the trouble” or “We had a glitch.” No. People were screaming, people were angry, people thought they were getting spammed.

I know why I was on her list. I downloaded a free E Book once. And since then, she’s sent me email after email, like clockwork. Some are pitches for her books. Some are newsletters. I’m betting that lots of people who were claiming they were spammed just couldn’t remember signing up for her E Book.

But gosh, she needs crisis management training and procedures…fast.

Because she lost many, many readers and potential customers yesterday due to some unfortunate glitch.

Key takeaways for entrepreneurs and marketers:

  •   If you’re scheduling emails, make sure you’ll be near the computer when they hit your customers in boxes. You want to be available for any problem-solving should the need arise.
  •   If you have a system administrator, make sure he’s awake, fully caffeinated, and has a procedure list if something blows up. At the least – make sure he knows to alert you asap.
  •   SAY YOU ARE SORRY. Yes. Apologies never go out of style. Even if it’s not your fault (perhaps the list management company went cukoo on you), say you’re sorry anyway. Lots of people in this world are kind and will give you a second chance. But you’ve got to say sorry and then work on regaining their trust.
  •   NEVER use “BCC” in Outlook to send a newsletter or mass marketing email. Many people cheap out and try to use Outlook for this. If you are sending massive email newsletters or marketing messages to more than a handful of people, don’t use the BCC function. If one person hits REPLY ALL everyone will get the message.

And that brings me to my last point: REPLY ALL. The bane of many a corporate email in box. Don’t you just want to whack those folks who hit “Reply All” to say….

  • Thanks
  • Okay
  •  Got it – will do
  • Yes

And other scintillating messages?

Use Rely All sparingly if at all. Your coworkers will thank you and so will I.

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2 Ways To Use Direct Response Marketing To Your Advantage

May 21 2023 Published by admin under Uncategorized

To make money in your business, you have to be on your toes. You have to follow marketing strategies that will allow you to boost your sales and profits, so that you can get the customers that will build your business. So if you’re looking for a way to earn more money in your business, then this article is for you.Let me ask you, in the past, was it easy to earn and get a lot of customers into your business? If so, what do you think happened? And on the flipside, were never able to bring in a wide variety of customers into your place of business? For both scenarios, know that there is a simple answer to these questions.The problem lies in how you’re marketing your business. If you’re running your ads the same way that big businesses run their ads, then this will serve to be a problem for you. Never should follow these businesses who have millions of dollars to market your business. Instead, since you have a real and limited marketing budget, you have to play by a whole new set of rules.These new rules are concepts of marketing called direct response marketing. What is direct response? Well it’s a line of reasoning that revolves around the idea that you should be seeing results now. If it doesn’t work right away (even in a short way), then you should consider revamping your ad.Unlike brand advertising where you’re relying on your name to bring you new customers, direct response is all about going out and attracting people to you. This is the most practical way to run your business.So what are some of the ways that you can use direct response marketing to your advantage? Well, here’s one way:1) Get leads fastThis is a great way to get leads quickly for your business. All you have to do is run an ad, collect a lead, and follow up on this lead until they buy from you. And same applies to online marketing. After they’ve come to your site and given you their information, work these leads until they buy. Here’s another way to use direct response to your advantage now.2) Easy accountabilityWith direct response, you know right away if your ad is working or not. This easy accountability factor can really let you know if your ad is working, and if it isn’t, what tweaks needs to be made to turn your business from unprofitable – to profitable in no time at all. This way you roll out with all the winners, and cut all of the losers out.The fact that you can get leads fast and that you can have easy accountability let’s me know that direct response is a clear winner. If I were you, I would start modifying your ads now to make them direct response ads. Add a phone and/or a website in each ad that you run, and you will be in the right direction.Good luck with using these techniques to have more success in your business today.

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Modern Internet Network Marketing Tips

May 19 2023 Published by admin under Uncategorized

Starting to realize there are much better ways to build your network marketing business then chasing down Aunt Suzanne? C’mon, be honest…you do realize we are in the 21st century. So let’s get to it.What traditional “warm market” can compare to a market of billions of people at your finger tips via the internet? NONE. And when you have developed a system to bring people from the internet cold market into your warm market all day long…you just struck gold.Tip #1: You must be generating your own leads. Buying generic leads from MLM lead companies are NOT who you want to be talking too. There is no lead comparable to one you generated yourself…meaning people filled out a form because they are interested in what YOU have to offer.Tip #2: You must have a back end campaign set up where your lead can be funneled, and YOU CONTROL the information they get for the rest of time. Think about that…imagine you have an interested prospect and you get to repeatedly build a relationship with them for the rest of time.Tip #3: You must have the ability to leverage your time and energy by building a relationship with THOUSANDS of prospects all at one time and from one location. AKA Auto Responder.Tip #4: Know your REAL target market, and only market directly to people who are already interested in what you have to offer.These tips should already be opening your eyes to the infinite networking power of the internet. When you have built a streamlined marketing system that pulls prospects out of the online abyss, and enters them into your marketing funnel where you control the information they get for the rest of time…you just created an escalator to the top of your companies compensation plan.

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The Basics Of Building Trust With Email Marketing

May 16 2023 Published by admin under Uncategorized

What’s proven to bring in more results than Twitter, Facebook, and every other social media avenue that’s popular at the moment?Email marketing.Direct marketing through email remains to be the most effective means of reaching your customers online. So ignore those lies that you may come across from time to time…”Email marketing is dead.”"Email marketing is too old school.”"No one really reads their emails anyway.”The truth is that in the past year alone, over $60 billion in sales were made courtesy of email.If you want a slice of that pie for your business in 2013, the best way is to build trust. Here are a few tips to launching a successful email campaign with the trust of your readers…Have a killer email subject line.The same rules apply here as they do to writing a headline for a sales letter.Make your subject line a direct offer to the solution to your readers’ problem. That comes from you identifying and understanding what their problem is to begin with.For example…Say you’re a real estate agent. The real estate industry is a pretty over-saturated market, so you need help distinguishing yourself from other agents.You’re frustrated… you’re sitting down and thinking of what your next move should be to make a sale within the next 30 days.Suddenly, the email alert goes off on your iPhone.The first thing you see is the subject line, right? Now which out of the following two would you jump to open?”Business Advice For Real Estate Professionals”or…”Real Estate Agents: 10 Ways On How To Stomp Over Your Competitors”If I were in that agent’s shoes, I’d click the latter. Which leads to the next point…Give invaluable help.The body of your email should be short, sweet, and to the point. However, it should also be insightful and provide immeasurable help to the reader.This is where you’re not focusing on selling your own business. You’re focusing on giving empathetic advice. Expound on your subject line with value statements that cut right to the meat of what your reader needs.The voice of your email should be natural, as if you’re talking face-to-face with a friend that you’re rooting for to win.Paint a picture… tell a story… allow your reader to visualize what you’re trying to say.Offer validating promises in between your advice with one-liners such as,”This will make you a real estate genius.”or…”This is exactly what will help you become a leader in your local industry.”Then end your email with a call to action.This is where you’ll plug your own business, but in a sly fashion. Do this by providing a P.S. at the end of your marketing message.For example…”P.S. Did you know that there’s a proven 30-day strategy to selling a new home? Sign up for it here by clicking this link.”The sign-up link is where you’ll send the reader to your website to purchase your program, seminar, or whatever it is that you’re selling.It can be in any market as well, not just real estate.Again, don’t focus on selling your business throughout the body of the email because you don’t want to come off as “spammy.” Too many emails that are perceived as spam, even if they’re not, can lead to unsubscribers on your list, which is obviously the last thing you want as an email marketer.Here are a few more tips to creating a winning email:- Make sure your emails are mobile device friendly.
- Make the width of your emails narrow.
- Use medium-sized fonts… not too small or too large. Use bolds, italics, and underlines to highlight any features.
- Use your company logos and colors for branding purposes.

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MLM Versus Other Marketing Strategies

May 15 2023 Published by admin under Uncategorized

When opening a home business or a small business outside the home there are several choices to make regarding marketing. You can use different methods such as Mail Order Marketing, Conventional Marketing, Direct Marketing and MultiLevel Marketing. Each one has its pros and cons and can get you and your business on its way to making money and being successful. The type you choose depends on such factors as your product type, your business type and your overall goals as a small/home business owner.Take a look at each of these marketing plans and see which one you think would work best for your situation and goals.1. Mail Order Marketing – At some point pretty much all of us have open the mailbox to find a catalog from a company such as Victoria Secrets or REI or one of a thousand other companies that use mail order marketing. Smaller companies might send out something smaller such as a flyer or brochure, but the intent is the same. They are hoping you will be excited about the products they are offering and that the catalog or flyer will entice you to buy something.This type of marketing can be successful if you happen to get the right person at the right time. The best way to do that is to send it to pretty much everyone or at least find a “list” that groups people according to their interests so you only send your information to people who might use it. The success rate usually is less than 5% so you will need to send out a lot of information in order to be successful.This is a very hard way for the average person to start a business. Especially if you consider this is just the marketing part of the business, you still have to worry about getting a product, making the catalog, taking orders and finally shipping. A lot of work and a lot of initial expense.2. Conventional Marketing – Everywhere you go you are bombard with advertisements trying to show you how wonderful some product is and how you can’t live without it. This is the primary marketing plan of many traditional businesses. Coke, Pepsi, Nike and many others spend millions of dollars to get you to purchase their brand.As a small business you would also be trying to get people to use your product and service. Local radio and TV stations, billboards and newspaper ads are all good ways to get your name out to the public. As with any business and advertising, eventually a word or mouth campaign can also help with your business promotion.Again this is a money intensive way to get the word out. You still have all the other problems of having a store front or place people can go to get your product or service. You quite often will have employees and all the work and expense that go along with them. Once again, this type of business takes a lot of money to get started.3. Direct Marketing – Remember the door to door salesman? It was something done in the past much more than today but most of us can remember the Kirby vacuum salesman or maybe the Fuller brush man. Today, there are still those direct sales companies but they do less of the door to door sales and have converted over to things like “home parties” and other venues like home and trade shows. Examples of this type of business are Mary Kay, Tupperware and even Avon.The advantage of this marketing system to a small business or home business person is there is no need to have a storefront and the expense that goes with it. There is also no product to produce; the parent company has already taken care of that. It also does a lot of the work as far as brand recognition and warehousing and shipping of your product. You might be required to keep a certain amount of inventory on hand but it can quite often be kept in a closet or spare room within your house.With less initial startup cost, very little advertising cost (you and word of mouth are your advertising), and no employee or storefront expense this is a much better option for the average person looking to start a home based business.4. MultiLevel Marketing – MLM and direct marketing are similar in many respects. An MLM company uses its money to motivate its distributors and not towards the national public through advertising campaigns. When looking into MLM, you may have heard of companies such as Shaklee or Scent-sations. The biggest difference between Direct Marketing and MLM is that Multilevel Marketing is concerned with selling product but adds the team building aspect.You, as a network marketer, would help others create their own home based business and give them training on how to build it stronger and in turn help even more people. This is called your downline. You get paid not only on what product you sell but the product they sell as well. Therefore it is in your best interest to help your downline become successful, just as it is important for your upline to help you be successful.The parent company uses the money it saves from advertising to pay you. They also spend it on improving the product, creating more products for you to promote, creating new tools for you to be successful, giving education classes, and offering other bonuses such as money, trips, cars and other incentives.They take care of all the production costs, the warehousing, the handling of payments and the shipping. Most of the good MLM companies don’t require you to keep inventory on hand but they do require that you purchase and use their product. Each company has a different requirement on how much you are required to purchase each month in order to be a distributor.Like direct marketing this plan is a great starting place for a majority of people looking to start a home business. It has very little startup cost and very little risk. You can work this business while keeping your “real job”. It can be used as a way to make just a little extra each month or if it is your goal, you can use it to replace your current income.Whatever you choose make sure it fits your goals and aspirations. It is good to go through and create a vision map of what you are trying to accomplish and where you see you and your business in the future.Find a mentor, friend or coach who has been there and discuss the options of whatever plan you decide on. Starting a home business or small business is a big decision and one that you should research before just jumping in with both feet.Think about it!

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