Archive for: June, 2023

Applying Viral Marketing

Jun 18 2023 Published by admin under Uncategorized

What Is Viral Marketing?

Viral marketing is one of the more powerful communication mediums in marketing, and yet, due to its complexities and people’s little understanding of it, it remains one of the most difficult marketing methods to implement. This article will help you place some of the principles of viral marketing into perspective and hopefully give you a basic understanding of the topic and some strategies to implement it.

Let’s picture a scenario where you are a starting entrepreneur with a business of selling chocolates to a small neighborhood. To begin the business, your stakeholders must first be informed of the product that your business sells; therefore, marketing plays an important role in the launch of the business.

The most straightforward way of selling your chocolates would be achieved through direct door-to-door marketing. This involves approaching one household at a time with hopes of closing a sale with each attempt. Of course, this method is inefficient and time consuming with no guarantees of a high conversion rate. A second method would involve sending direct mail or print adverts that you place in mailboxes throughout the neighborhood. While this approach saves time and increases awareness, you would have little hope in attracting any sales as your message will be placed amongst a clutter of other junk mail. Also, with such a small population, the profits may not cover printing cost for the adverts. Finally, you can broadcast your message through mediums such as radio or television and attract a fair sum of consumers but the high cost of doing so may not be affordable to a small starting business.

The role of word-of-mouth advertising is to generate buzz by getting the whole neighborhood to be talking about your chocolates. Not only will it be relatively cheap, but also the spread of message through word-of-mouth can have potentially epidemic effects. The exclusive use of word-of-mouth advertising on the Internet is known as viral marketing and we will take a look at some simple techniques of applying this method to your business.

APPLYING VIRAL MARKETING: While the prospects of viral marketing are appealing, we must bear in mind that for every case of successful viral marketing campaigns, there are hundreds more that failed. There is a low chance of success when creating a viral campaign. However, by following a list of simple guidelines as listed below, you can drastically increase your odds. The lists are the essence of a successful viral marketing campaign compiled from a list of various sources and real life observations.

FREE PRODUCT: giving out free trials and products may be overrated but remains fast and effective ways of generating buzz. By providing gratis value to your consumers, you encourage word-of-mouth communication, as they will tend to inform their peers of the free product you are offering. In the case of the previous example, handing out free chocolates in the neighbourhood would attract people to you and would generate enough buzz to increase brand awareness.

INTERESTING MESSAGE/STORY: People love sharing interesting stories with one another, and it is this inherent psychological motive that pushes the sales of gossip magazines. Similarly, if your product is accompanied by an interesting/funny story, it will encourage buyers to forward the story (and thus product and brand) to other stakeholders. In 1999, the film ‘The Blair Witch Project’ creatively released a series of stories and rumors about a group of lost teenagers throughout the Internet prior to the launch of the film to generate awareness for its movie. The film turned out to be a huge box office success

INCENTIVES: An easy way to encourage people to promote your product through word of mouth would be to provide incentives for them to do so. This is most prevalent in gym memberships, which usually include discounts, and perks for those who ‘bring a friend’. The growth of affiliate programs on the Internet also exemplifies this motive. By providing additional value to customer ‘promoters’ encourages them to spread the word of mouth.

EASY CHANNEL OF COMMUNICATION: If you have already convinced your customer to forward the message along, you want to make the process as easy for them as possible. This involves reducing the process of information forwarding and one effective and commonly used method today is to direct them to social networking sites whereby a click of a button can inform his network of peers that he ‘likes’ your product.

PROVIDING A GOOD PRODUCT: While it may seem like an obvious point, many people underestimate the importance of having a genuinely innovative and ‘good’ product. By selling a product that enhances the consumer’s lifestyle or is able to improve one’s quality of life does not need much for the satisfied customer to recommend your product to their peers. If your chocolates can cure baldness, you would have no need to sell it to middle aged men-they will come to you. Altruism is a powerful motivator.

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Best Approach for Email Marketing

Jun 18 2023 Published by admin under Uncategorized

Selling products or services via the internet these days is commonplace. Due to the rapid progress in this mode of business marketing people are taking more and more interest. On the other hand a fast growth in online business dealing is also observed.This also requires a fast and reliable source of communication. In this situation when everyone is need of quick source of marketing, email marketing is in a sense a blessing for many.

Email marketing tools are significant due to their extensive technical support worldwide. At the same time it provides continuous updates and plug in facility that enhance your marketing efficiently. It is fast cost effective and reliable source of marketing. With the help of email marketing you can achieve high goals in the field of marketing. Gone are the days when you need to hire advertising companies and design ads, handbills or brochures for your campaign. It was a costly and long term method of advertising. However, now with the help of software you can achieve the similar and in some case more effective results in marketing your product or service.

There are a lot of email marketing approaches. However, one of the best and most effective are to create a website of your company and display your product or service there with essential basic information. Then Attract people so that they subscribe to your site with their email address. From here, your marketing campaign would be started.

When we talk about email approaches, there are two popular methods.

1. Buy service of a marketing firm.

2. Direct through software.

An online email service provider provides bulk email marketing.They market your product effectively via emailing to thousands of people in a very efficient manner. However, it is little expensive method no matter work better.

The next good approach is direct emailing. It is done through email software. As compare to a campaign run by a company, it is really cost effective and fast. You need not to consult any firm or sign a deal, just need to purchase software and sit before your computer and start your email marketing and surely you will find it quick easy and interesting.

Direct email marketing provides huge benefits. In this strategy all your work is done through email marketing software.

This particular software is easily available in market. When you search online, you can even find freeware. In that case you do not even need to pay something. They are best for small business marketing campaign and you can manage it single handedly. Nevertheless, this free email marketing software does not allow users to take the advantages of advanced option available only for paid version. However, one can at least get start with them and later can update it by paying little fee.

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What Is Digital Marketing? A Guide to Marketing in Today’s Digital World

Jun 18 2023 Published by admin under Uncategorized

In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it to grow our businesses?

Digital Marketing Defined

Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered digital marketing.

This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to connect to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising almost always has a digital marketing connection.

Why the Focus on Digital Media?

The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing agency. Most digital media, including websites, social media and mobile advertising is much easier to track than traditional marketing media such as print advertising.

For business owners, many forms of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.

For consumers, the fast pace of life makes digital advertising a must. When consumers are in need of goods and services, gone are the days of thumbing through a phonebook to find them. Now, we whip out our mobile devices or head to our computers for answers – and we find them fast.

Using Digital Media to Build Your Business and Brand

No matter what size your business is – large or small to medium sized business / enterprise (SMB or SME) – you can effectively market your business through low-cost digital channels. The foundation of your marketing efforts will be your website. Invest wisely in your website, and be sure that it does the following:

Adequately represents your business and brand (look and feel, messaging)
Adequately speaks to your target audience
Can be found by searchers on top search engines
Is up-to-date and easily navigable
Provides multiple channels for customer communication
Connects to other marketing efforts
It is recommended that you work with a professional web design firm that is skilled in web development and search engine optimization. Because your website is the foundation to and from which all other digital channels will lead, it should be considered one of your top business investments.

Once you have your website complete, the next steps would be to launch regular monthly or bi-monthly e-mail campaigns, and connect with customers via social media. If you are truly on a shoestring budget, these are efforts that can be done in-house (by someone with the proper knowledge) or for a low cost by an outside digital marketing agency. Be sure that all of your efforts lead customers back to your website where they can fully engage with your business, products and services, and choose the channels through which they contact you.

If you’re interested in getting aggressive with search marketing, you can set aside some digital marketing dollars for search engine optimization and pay-per-click advertising. Many businesses today rely heavily on being found online to gain new customers. A common misconception among business owners is that simply having a website means that customers will find it. Not so. Your site must be built with specific key words and phrases, meta data, page content and linking strategies that will help it reach top search rankings.

Because many key words and phrases have stiff competition for top search rankings, you will need to supplement your organic search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns can be a little daunting, but with a little time, effort and instruction, that too can be accomplished in-house, or for a reasonable cost through an outside digital marketing agency.

Beyond e-mail, social media marketing and search engine marketing, you can venture into a host of other digital marketing efforts. Mobile advertising, radio, television, electronic billboards and much more are available as marketing outlets. Whatever digital efforts you choose, they should all connect and tie into your foundation – your company website.

If you have the means, a wise investment would be to engage the services of a digital marketing agency to assist in your marketing efforts. Today, many digital agencies offer multiple levels of service to accommodate businesses large and small.

Digidaze is a digital marketing agency in Maryland that offers digital marketing services to small to medium sized Maryland businesses. We are a full-service digital marketing agency in MD providing a host of in-house digital marketing agency services.

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Top 3 Reasons Why Banks Need the Aid of Marketing Incentives

Jun 18 2023 Published by admin under Uncategorized

Banks have started to implement incentive marketing because of the heightened competition there now is in the financial services field. They do this as they try to keep their existing clients, persuading these individuals to subscribe to more services while also gaining new customers through referrals. New clients are also gained by presenting them with marketing incentives. Although the banks get to enjoy a wider customer base in the process, the customers also benefits from incentive marketing by getting higher deposit rates, reduced interest rates, gifts or other perks. Banks that are gearing up against competition offer innovative marketing incentives, and the following are the top 3 reasons why.

Gain More Customers

Banks use incentive marketing to attract more clients. This is a major reason why banks employ incentive marketing. Business is brisk when there are more clients. When business is doing well, income levels are also at its peak. At the present time, almost all banks give out marketing incentives to clients who’ve opted to open a new account like basic checking, current, or daily savings account. Some banks that utilize incentive marketing often offer cash rewards or other privileges to clients who decide to transfer their accounts or just open a new one.

Additional marketing incentives are normally granted to clients who avail of a bank’s direct deposit or automatic bill-pay program. These are also offered when existing clients have successfully referred a prospective client to the same bank. This practice is very popular among banking institutions and typically, rewards of up to 50 US dollars are doled out to the existing client who made the referral while the new client is usually rewarded with gifts or tokens.

Sell Additional Services

The benefits of an incentive marketing program should not end with just drawing clients to the bank and keeping them. It must likewise entice existing clients to avail of other banking programs and services offered by the bank. A lot of banks nowadays give out marketing incentives just to encourage clients to try out their other services or products. To achieve this, banks usually post information about new or improved service at the bank’s mezzanine area or on huge glass windows so even onlookers can see and read them.

Incentive marketing can offer a reward to customers in exchange for making direct deposits or paying most of their bills online. New customers can also be rewarded when they choose these options as an add-on service when opening a new account. These types of marketing incentives create additional client activity, and these customers are transformed into an optimal source of profit as the client-bank interaction is transformed into a much broader relationship.

New Clients through Referrals

All businesses, banks included, benefit from word-of-mouth advertising as a simple but fast way of acquiring more and more customers. Banks employ incentive marketing to make existing clients feel that they are important. Clients feel good about this and they are more likely to refer their favorite bank to their family, friends, co-workers, and other acquaintances. When a bank uses marketing incentives, it usually gains new clients. Cost-wise, this is one of the most effective methods of getting more business out of clients.

Although incentive marketing costs a little more than direct mail, e-mail blasts or cold calling to tap possible customers and generate new business, the huge amount of benefits you will potentially reap is beyond compare. You are most likely to keep customers that you won via marketing incentives compared to customers you gained via other means.

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Guerilla Marketing: Postcards

Jun 18 2023 Published by admin under Uncategorized

Guerilla marketing is best for achieving big results (if done right) with little money. By definition, it is “the unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget” (Wikipedia). With that in mind, how can one make the best of postcards while still achieving the results they desire?

Parking lots- Think of where your prospects would go on their leisure time. This makes it possible to blanket an entire area with your branding while easily getting your attention.

Events- Think of local events that are going on in your community. Is there a certain event your specific demographic would be likely to attend? If so, call the organizers if you can work something out by handing out postcards of your business.

Street Corners- Mostly applicable to urban environments, handing out postcards on street corners is another option. To stand out amongst the crowd where something outlandish that will create attention and have people wanting grab a brochure.

Time of the Month- Think of something that goes hand in hand with your event. Is it a specific holiday? Then create a strategy which blankets an entire region with postcards. Perhaps set up a team to hand out postcards, or flood a popular intersection with your postcards.
Nowadays, there are lots of new modern technologies available to help you get even more out of your direct-mail marketing program. By these I mean customizable mailers, data mining and more, but the idea behind the marketing pieces are the same. You still have to create a powerful offer, you still have to attract the reader’s emotions in some way, and you still need to establish a clear sales path, before you send your first letter or postcard.

Postcards marketing have proven profitable for a wide variety of company’s selling an even wider array of products and services. The flexibility of postcards allows them to be adapted for almost any guerrilla marketing purpose. Like with many other forms of marketing, postcard has its own set of best procedures. I hope after reading this article you have a clear picture to some of those practices, and I wish you the best in your direct mail marketing.

In the end, guerrilla marketing is just as successful as you make it. Instead of budget, marketers in these segments rely on time and energy. So be sure to fully develop a plan that makes the best use of your time.

Melanie Turner is a Business student at Columbia University. She is also a Researcher at Deloitte Consulting where she works with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

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Marketing Speaks to Get Your Customers Listening

Jun 18 2023 Published by admin under Uncategorized

Your business exists on a particular street in a particular spot. Like your neighbors, you want more business. Resources are limited, budgets are tight and so is your time. Grass roots marketing has its place in the business world, and for good reason. It can literally be the defining element to your success.

In my years at my ad agency, Limelight Advertising, we had so many managers and owners come through our doors because they knew they should be doing something to drum up business, but were unsure where to start and how to keep it going. Sound familiar?

Now if you’re a location or unit within a larger brand you may be thinking, “Isn’t that what the brand or the franchiser is in charge of?” I don’t know about you, but I don’t like just sitting back and waiting for business to come pouring through the windows.

So let’s go.

10,000 ft Marketing

Knowledge: Know what marketing is going on around your brand in your area. Ask for details of when and where ads and promotions are running. Find out what other marketing support tools are available to you. Ex. Signage, brochures, flyers, direct mail pieces, ad artwork, web elements, mobile apps, etc.

Engage: Raise your hand to be the location featured in an ad or be the primary location for a promotion. Put your location in the hat to test new products and services or marketing campaigns. Ask to be the center of a contest effort. What can you do for corporate or your franchise to help build awareness?

Support: There are marketing dollars out there up for grabs. By being part of co-op marketing programs both parties share in the cost to promote the brand. Many are offered by corporate or your franchise who pay a percentage of your marketing efforts. Your local tourism group or business associations may also have a budget you can access. If none provide co-op marketing, just ask them to. I love the old adage, “You don’t get what you don’t ask for.”

Just Use It: Take all the information above and put it into a plan on how you are going to put it to use. The best place to start is with a calendar. This will give you the skeleton to your marketing efforts. Now let’s put some meat on it.
Grass Roots Marketing

Community: Be an active participant in your local community. Get involved in area business meetings. Go to neighborhood events through attendance, volunteering, and sponsorship, if possible. Know the local teams, schools, clubs, groups, and so on. People like doing business with people they know.

Partnership: Work with the other businesses around you to pull traffic/customers to your area to establish your own marketing consortium leveraging economies of scale. You may want to create an event for the whole block to participate. Go in together on an ad, direct mail piece, door hangers, or a local business web site directory. This will generate awareness in the community about the businesses that are working together to serve them.

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Commercial Property Agents – How to Sell More By Marketing Better

Jun 18 2023 Published by admin under Uncategorized

A commercial property today has to be well marketed if a sales or lease to be gained at a fair and reasonable price or rent. The message about the property just has to reach the target market.

Vendors and landlords of property should be required to invest funds in the marketing process undertaken by the real estate agent. Without vendor paid advertising, the fullest marketing program cannot be achieved.

One key factor needs to be respected when it comes to marketing commercial property. And it is the first three weeks of the marketing campaign being critical to the marketing outcome. If the property has not generated significant or genuine enquiry in the first three or four weeks of the campaign, then it is likely to suffer a diminishing chance of sale or rent.

Time is critical to the marketing process when it comes to commercial property. There are always buyers and tenants looking for property to purchase or rent. It is the strength of the marketing campaign and the skills of the agent to get the message out to the target audience that really matters. In this way, genuine qualified enquiry can be created.

It should be said that the prevailing economic conditions can frustrate property enquiry, although the buyers and tenants are still out there to be found. This is where the skills of the real estate agent become absolutely critical to the property listing and promotional process. In this market it is the skills of the commercial agent come to the fore.

To market a commercial property for sale or for lease the typical marketing campaign will be based around the following:

Direct marketing letters and follow-up phone calls to business leaders and Property Investors in the area
Direct marketing via telephone cold calls to the greater business community in the area
Marketing through the existing database that the real estate agent should have available
A large and well-crafted signboard on the subject property
Email Marketing of a pdf brochure through the existing database
Editorial in the local paper on the commercial property pages
Adverts in the local paper on the commercial property pages
Flyer distribution to the business community locally
Internet listing on the appropriate commercial real estate websites
Information memorandum constructed for the promotion of the property to qualified parties.
Whilst every agent will say that they use these are marketing tools, the reality is that they use them to a varying level of success. The most effective marketing of commercial property for sale or for lease involves a high degree of salesperson activity and focus. In other words that salesperson has to make direct contact with the right people to follow-up on any questions and potential interest. This is called target marketing and this is why commissions in commercial are generous for a successful result.

The property owner involved in the promotion of property should be encouraged to spend money and not save money in the marketing campaign.

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Increased Marketing Efficiency Can Be Delivered Through Regular Process Benchmarking

Jun 18 2023 Published by admin under Uncategorized

With the increasing fragmentation of media and communications channels and the diversity of audiences the number and types of processes engaged as a part of marketing communication has multiplied.

The increasing number of stakeholders involved in these processes exacerbates this complexity in process further. Yet often the performance efficiency of these processes is left largely unchecked and without regular process benchmarking.

Marketing processes can be distinguished into two groups:

internal marketing processes within the organization.
external marketing processes which engage external suppliers in the marketing process.
Our experience has been that the external processes are more convenient to benchmark and the results are more significant for the organization as invariably this involves a financial transaction and the benefit of the benchmarking process can be calculated in reduced costs as well as reduced speed to market and other important factors.

The corollary to this is that often the process benchmarking at the interface between the internal marketing function and their external suppliers will often identify process inefficiencies within the marketing team as these inefficiencies in process directly impact the way the external suppliers are engaged in the process in a less than optimal manner.

Marketing process benchmarking can involve the full range of services engaged with external suppliers such as:

Market research
Strategy development
Channel planning
Media strategy and planning
Creative concepts
Production – electronic, digital, print etc
Sale promotion
Direct marketing including eDM, direct mail
Loyalty marketing
Public relations including media and stakeholder relations
Social network and media
Sales and retail activation or shopper marketing
The important consideration is to clearly define the process that is to be benchmarked and where possible isolate the process with an understanding of the key initiating points and the desired outputs. By way of example, lets use the production of a television commercial. The initiating point is the brief from the marketing team to the agency. It is no point benchmarking the process without starting at this initiating point as parameters and criteria are set here which impact on the efficiency of the outputs usually being a television commercial defined in duration, budget and message objectives.

Secondly it is important to identify the various stakeholder groups both internally and externally and in this case we have the marketing team and their internal stakeholders. Externally there is the creative agency who conceptualized the commercial, the media agency responsible for planning and buying the media, the production house or film company commissioned to produce the commercial and the various companies they will engage in the production process.

Finally you must clearly define the criteria on which you will benchmark the process. This usually falls into one or more of quality of output, cost of output or time of delivery to market.

A discipline of regularly process benchmarking the many processes within the marketing function can identify opportunities for increased efficiency and lead to more effective marketing outputs and results.

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On The Ledge Contemplating Suicide: How To Stay Motivated in Your Direct Sales Business

Jun 18 2023 Published by admin under Uncategorized

Have you ever considered suicide? I know I have and before you call the psych ward let me be clear….I’m talking metaphorically. If you’re like most direct sellers then at one time or another you have considered suicide too, tell the truth. Perhaps you’ve already attempted it.

If this is totally foreign to you and you’re wondering what the heck I’m talking about then let me explain. You see, many people start their direct sales business almost the same way they begin a courtship, hot and heavy with all sorts of romantic dreams of happily ever after. The problem with relationships that start this way is that in the majority of cases, the flame slowly begins to flicker away and dies. Sound familiar?

Perhaps you’re at the end of the 2-5 year goal that many direct sellers set as their target and you’re still chasing your dream of financial freedom or buying your dream home. You’ve gone into debt, still have unopened boxes of product with more on the way. You may even have a cheerleading squad keeping track of all your “failures” and are ready and willing to shout it loud for you to hear. That certainly is enough to want to end the pain and suffering.

What exactly does it look like when someone commits direct sales “suicide”? Simply put, they give up.They take their hopes and dreams and pack it up in a tidy little box and go back to a life of mediocrity. So the question is, how do you keep the love going? How do you keep motivated to build and grow your direct sales business? This article will offer a few tips on how to keep your head up and keep motivated in your direct sales business.

The Law of Value

For some reason, many direct sellers don’t understand that if they want to become successful in their industry it has nothing to do with the company and it has nothing to do with the compensation plan but it has everything to do with increasing your skill set. Your skills determine your value. You see, the market place pays for value and as long as you’re making yourself more valuable you are already setting yourself apart from the majority of people in direct sales.

Action

In addition to increasing your skill set, the other part of the equation is taking action. You can learn everything there is to know about the personality types but if you aren’t talking to people then your business will go nowhere and you’re gonna have skinny kids! While I’m at it, let me point out that just taking action isn’t enough. People take action all the time but you must be taking the right action to stay motivated. What’s right action? Spending at least 80% of your time prospecting.

Learn from the BEST

What do Tiger Woods, Susan Sly, Oprah Winfrey and Sandi Krakowski have in common? They’ve all made millions of dollars and they’ve done it by being teachable. Even at the top of their game, they’ve worked with and learned from mentors. Now if these millionaires recognize that they still have things they can learn why is it that the average person in direct sales feels that they can do things their own way? I’ve never seen anyone build a massive business alone. You identify those that have what you want and you do what they do. If you’re lucky enough to be mentored by them personally, absorb all you can.

Surround yourself with the 2%ers

This is so important! You’ve probably heard on more than one occasion that you will become like the 5 people you spend the most time with. It is true. If you want to stay motivated and build a wildly successful direct sales business then you must put yourself in a position to be around like minded individuals. This may mean going to leadership development seminars every month or so. You can find hundreds of supportive people in various social networking groups, blogs, and forums.

Set Goals

Not grandiose goals but realistic and measurable goals. Sadly, many people set goals so high, they’ve set themselves up for failure before they’ve even started. So perhaps instead of shooting for a five figure check in 30 or 60 days, set your goal to make $500 in the next week. Track everything you’re doing so that you can identify where you need to improve and when you reach your goals, be sure to reward yourself. It may be something as simple as getting a pedicure or purchasing a pair of shoes.

Schedule breathing time

To often people go about building their business like a hobby or the other extreme of working non-stop. That’s no way to live or build a profitable business, doesn’t matter if you’re single or have a family. You’re a professional and that means you have to schedule your work hours and your personal hours. Trust me on this, when you’re working you have to remain focused on work and when you’re with your family, you are focused on them. How’s that for motivation?

Most of all you must believe in yourself. What exactly does that mean and how the heck do find that belief when all around you are naysayers? You’ve got to protect your mind. It can create the best or the worst of your reality! How do you stay motivated? Realize that you have a destiny and you absolutely can design the life that you want to live. Remember you create your reality, so what’s it going to be?

Golda Smith is a single parent and a home based CEO who has a passion for working with women, particularly single mothers to not only reclaim their health but also reclaim their finances! She focuses on helping people use video and social media the fun way to build relationships and create dynamic profits all from the kitchen table. Stop by her blog today to get your copy of 5 Ways To Talk To People Without Ever Picking Up The Phone. Don’t listen to another dial tone. Get your copy NOW!

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Internet Marketing Products – Do You Listen to What You Want to Hear, or for What You Need to Know?

Jun 18 2023 Published by admin under Uncategorized

Several articles that I’ve read lately made me think about what type of information we choose to listen to, or read. Very often it might be the wrong type because, basically, we listen to what we want to hear, and therefore think that this is the better choice.

However, there’s a huge difference between that and what we need to hear.

Let me illustrate this point with an offline example. I promise I’ll tell you directly afterward how this relates to you – and also how you can learn from this particular example.

Many years ago, I worked as a secretary for a solicitor. My employer, Hans, was a highly competent solicitor, but he had very few clients. This situation may have arisen due his personality, which was very direct and often confronting. He always wrote very brief and ‘to-the-point’ letters; when face-to-face with clients, he told them exactly what he thought. Very few clients appreciated this aggressive approach.

Personally, I loved him. He had a great sense of humour, and I’ve always preferred honest, open people – even though the resultant truth could sometimes hurt.

One day, Hans had a client who came to him because of some juridical troubles he was experiencing. He wanted to take the matter to court. My boss listened to him, evaluated his case, and then said:

“I won’t take your case. You shouldn’t go to court, because you’ll undoubtedly lose.”

The client left him and went directly to another solicitor. This particular solicitor didn’t question the validity of his case in any depth, but instead took it directly to court. There, just as Hans predicted, he lost the case.

The client then returned to my boss and admitted that he’d been right all along. Had he listened to the original piece of advice, he would not have lost a large amount of money by going to court.

My boss didn’t tell the client what he wanted to hear.
He told the client what he needed to hear.
Had the client listened, he would have saved himself a great deal of time, money and energy.
Now, in what way does this story directly relate to you?

I bet that in your collection of info materials, you have several items describing how to do something quickly and easily.

I know I have.

Among my internet marketing products, I found things such as:

“Just jot down an article, submit it, and point it to a free blog. Create your free blog with a headline, a picture and an affiliate link. This works. I’ve been doing it for years, and it makes me $38,765 dollars per week (or another outrageous claim).”

The truth is that this may have originally worked once or twice, or in earlier times when people weren’t so Internet savvy. But today, people want much more than this. Nobody is going to purchase from your link if you just throw your site together in a few minutes.

Nor is anybody going to read your article through to the end, if you come up with utter rubbish and generalised statements that are totally valueless.

If you currently have this type of info material sitting on your hard drive, it’s time to exchange it for valuable lessons that tell you what you need to know.

Initially, this might mean more work for you. In the long run, however, you’ll actually save time. Instead of constantly having to create new blogs from lousy free content, and write new articles containing pure garbage, you can instead write one quality article that will live on for years. This will bring you traffic over and over again, leading prospects to your sales page or a quality review of an affiliate product.

Don’t listen to what you want to hear. If it sounds too good to be true, chances are that it is.

Listen to what you need to hear.

Acquire the appropriate internet marketing products that reveal what you need to hear – not what you want to hear.

Actually, I’m convinced that you can learn a lot from my own experience. I started out in a foreign country, not knowing the language and, just by working two hours per day on one specific domain, I designed a home page that earns me well over $1,000 per month on autopilot.

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