Archive for the 'Uncategorized' category

Get the Best Quality of Work with Patent Translation Services

Jan 10 2024 Published by admin under Uncategorized

Patents are a big part of the whole business and science world because a lot of information that needs ownership needs patents so that it can be verified by the government authority legally. This is the primary reason why people tend to keep their patented documents as secure as possible so that it does not leak away to any unauthorized individual or party.

When you want to communicate your business patents in the most secure way, you are going to need translation because that is the only way you will be able to do so accurately. The process of translation will be able to translate your patents in any language that you want and that will be as accurate as you want it to be. You cannot compromise on government-mandated documents so you can take the help of professional patent translation services who are experts in translating all kinds of patents for their clients.

Patents are the main source of information security because new inventions and innovations can be protected only in this way. If you need to get them communicated to any third party, you would want it to be accurate so that you can maintain your authenticity as well. This is the main reason why translations reduce cost for patents as well because it tends to keep it as secure as possible.

When you want to get access to something like the patent translation services then you should not worry about the costs at all because it is one of the most affordable ways to get the job done. all you have to do is to look for the best services that are available near you and then you can consult with them based on what you are looking for and then they are going to initiate the work for your patent and you are all set.

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Personal Expense Tracker App For Your Busy Mind

Jan 10 2024 Published by admin under Uncategorized

The Expenses App helps you track all your expenses effectively and saving you much time in the process. With expense reimbursement, you are able to pay your employees’ expenses for those expenses that they have made on your behalf, including buying supplies for work, travel for work, etc., without interfering with your own expenses and spending. You just have to enter the details of the expenses in the app. Then the app will show you all the expenses that you will have to reimburse your employees for and you can take the reimbursement from your bank.

Expense reimbursement tracking is very essential for a business organization. It helps you save a lot of time in tracking expenses by using the mobile app. There are several free expense item tracking apps available but most of them are limited in terms of data, detail and interface. The Expenses App has all the information that you will need about each and every expense item and you are also provided with detailed report on the reimbursed expense item.

You get a detailed report on every item that is being reimbursed including the amount reimbursed, description of the item, the service or product used for reimbursement, business details like type of company, office space, number of employees etc. Some expense reports even provide contact details of the employees making them very convenient. The data provided by the expense app can be exported to Excel and CSV for further analysis. The expense reports can also be emailed to the users for further review.

You can use the expenses app for more than just expense reports. This mobile app gives you the power to manage your business accounts on the go. You can use it to keep track of your expenses as well as generate tax return reports easily. You can also use the expenses app to plan out your budget. You can keep track of your monthly expenses as well as project your expenses for the coming months or year.

The Expense Network Expense App can be considered as an advanced Expensify alternative. It is powered by the user friendly Widget Expensify Widget which is very responsive and provides instant access to your spending information. The widget displays various information on the screen including the date, amount spent, date when the expense was incurred, category and its summary. You can even export and import the data from your bank account using the Offline Widget tool of this Expensify alternative. The offline tool allows you to export to CSV file, PDF file and other suitable document format. You can export the data to your e-mail and other reliable mailing services.

Expensify is one of the most popular and efficient expense tracker apps in the Android Market. You can download and try this amazing and efficient app for free within the week without any money-back guarantee. You can also upgrade to its paid version and enjoy limitless benefits. Thus, if you are looking for a great and efficient mobile expense tracker app which can help you manage expenses and track down your personal expenses as well, you must go for Expensify and feel the difference.

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Personal Expense Tracker App To Save Manual Papers

Jan 10 2024 Published by admin under Uncategorized

The Expenses App helps you track the expenses you incur efficiently, making it easier to manage the process. Through expense reimbursement you’re in a position to reimburse the expenses of your employees for expenses they’ve incurred on your behalf, such as buying work-related supplies or travel to work and so on. Without affecting your own expenses and expenditure. All you have to do is enter the details of the expense within the application. The app will then display all expenses you’ll have to pay your employees, and you will be able to get the money directly from the bank.

Tracking expenses is vital for any business. It can save you lots of time managing expenses using the mobile application. There are many free apps for tracking expense items that are available, but they aren’t as comprehensive in terms of information, detail, and interface. This Expenses App has all the details you need regarding each expense item. It is also given a detailed reports on the expense item.

You receive a thorough report of every item that will be reimbursed , including the amount that was paid, the details of the product, item or service that was used for reimbursement, and business information such as the type of business office space, size of the office, number of employees, etc. Certain expense reports also include the contact details of employees, making them extremely convenient. The information supplied by the expense application is able to be converted into Excel as well as CSV to be further analysed. The expense reports may also be sent to users for further analysis.

It is possible to use the expense app to do more than expense reports. The app for mobile devices lets you manage your company’s finances anywhere, anytime. It lets you keep the track of your expenses and create tax returns in a snap. It is also possible to utilize the app for expenses to calculate your budget. It allows you to keep the track of your expenses for each month and also project your expenses for the upcoming months or for the whole year.

This Expense Network Expense App is regarded as an upgraded Expensify alternative. It is driven by the user-friendly Widget Expensify Widget that is extremely responsive and gives immediate access to your spending details. The widget displays a variety of information on the screen like the date, amount of money spent as well as the date the expense was made, the category and the summary. It is possible to export and import data directly from the bank by using this Offline Widget tool of this Expensify alternative. Offline tools allow you to export the data to CSV file or PDF file as well as any other formats that are compatible with documents. The data can be exported to your e-mail address or other reliable mail services.

Expensify is among the most well-known and reliable expense tracking applications available in the Android Market. You can download and test this powerful and effective application for free for a week, with no money-back guarantee. It is also possible to upgrade to the paid version to enjoy unlimited advantages. So, if you’re searching for an excellent and effective mobile expense tracking app that will aid you in managing costs and track your personal expenses it is recommended to use Expensify. You’ll feel the change.

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Applying Viral Marketing

Jun 18 2023 Published by admin under Uncategorized

What Is Viral Marketing?

Viral marketing is one of the more powerful communication mediums in marketing, and yet, due to its complexities and people’s little understanding of it, it remains one of the most difficult marketing methods to implement. This article will help you place some of the principles of viral marketing into perspective and hopefully give you a basic understanding of the topic and some strategies to implement it.

Let’s picture a scenario where you are a starting entrepreneur with a business of selling chocolates to a small neighborhood. To begin the business, your stakeholders must first be informed of the product that your business sells; therefore, marketing plays an important role in the launch of the business.

The most straightforward way of selling your chocolates would be achieved through direct door-to-door marketing. This involves approaching one household at a time with hopes of closing a sale with each attempt. Of course, this method is inefficient and time consuming with no guarantees of a high conversion rate. A second method would involve sending direct mail or print adverts that you place in mailboxes throughout the neighborhood. While this approach saves time and increases awareness, you would have little hope in attracting any sales as your message will be placed amongst a clutter of other junk mail. Also, with such a small population, the profits may not cover printing cost for the adverts. Finally, you can broadcast your message through mediums such as radio or television and attract a fair sum of consumers but the high cost of doing so may not be affordable to a small starting business.

The role of word-of-mouth advertising is to generate buzz by getting the whole neighborhood to be talking about your chocolates. Not only will it be relatively cheap, but also the spread of message through word-of-mouth can have potentially epidemic effects. The exclusive use of word-of-mouth advertising on the Internet is known as viral marketing and we will take a look at some simple techniques of applying this method to your business.

APPLYING VIRAL MARKETING: While the prospects of viral marketing are appealing, we must bear in mind that for every case of successful viral marketing campaigns, there are hundreds more that failed. There is a low chance of success when creating a viral campaign. However, by following a list of simple guidelines as listed below, you can drastically increase your odds. The lists are the essence of a successful viral marketing campaign compiled from a list of various sources and real life observations.

FREE PRODUCT: giving out free trials and products may be overrated but remains fast and effective ways of generating buzz. By providing gratis value to your consumers, you encourage word-of-mouth communication, as they will tend to inform their peers of the free product you are offering. In the case of the previous example, handing out free chocolates in the neighbourhood would attract people to you and would generate enough buzz to increase brand awareness.

INTERESTING MESSAGE/STORY: People love sharing interesting stories with one another, and it is this inherent psychological motive that pushes the sales of gossip magazines. Similarly, if your product is accompanied by an interesting/funny story, it will encourage buyers to forward the story (and thus product and brand) to other stakeholders. In 1999, the film ‘The Blair Witch Project’ creatively released a series of stories and rumors about a group of lost teenagers throughout the Internet prior to the launch of the film to generate awareness for its movie. The film turned out to be a huge box office success

INCENTIVES: An easy way to encourage people to promote your product through word of mouth would be to provide incentives for them to do so. This is most prevalent in gym memberships, which usually include discounts, and perks for those who ‘bring a friend’. The growth of affiliate programs on the Internet also exemplifies this motive. By providing additional value to customer ‘promoters’ encourages them to spread the word of mouth.

EASY CHANNEL OF COMMUNICATION: If you have already convinced your customer to forward the message along, you want to make the process as easy for them as possible. This involves reducing the process of information forwarding and one effective and commonly used method today is to direct them to social networking sites whereby a click of a button can inform his network of peers that he ‘likes’ your product.

PROVIDING A GOOD PRODUCT: While it may seem like an obvious point, many people underestimate the importance of having a genuinely innovative and ‘good’ product. By selling a product that enhances the consumer’s lifestyle or is able to improve one’s quality of life does not need much for the satisfied customer to recommend your product to their peers. If your chocolates can cure baldness, you would have no need to sell it to middle aged men-they will come to you. Altruism is a powerful motivator.

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Best Approach for Email Marketing

Jun 18 2023 Published by admin under Uncategorized

Selling products or services via the internet these days is commonplace. Due to the rapid progress in this mode of business marketing people are taking more and more interest. On the other hand a fast growth in online business dealing is also observed.This also requires a fast and reliable source of communication. In this situation when everyone is need of quick source of marketing, email marketing is in a sense a blessing for many.

Email marketing tools are significant due to their extensive technical support worldwide. At the same time it provides continuous updates and plug in facility that enhance your marketing efficiently. It is fast cost effective and reliable source of marketing. With the help of email marketing you can achieve high goals in the field of marketing. Gone are the days when you need to hire advertising companies and design ads, handbills or brochures for your campaign. It was a costly and long term method of advertising. However, now with the help of software you can achieve the similar and in some case more effective results in marketing your product or service.

There are a lot of email marketing approaches. However, one of the best and most effective are to create a website of your company and display your product or service there with essential basic information. Then Attract people so that they subscribe to your site with their email address. From here, your marketing campaign would be started.

When we talk about email approaches, there are two popular methods.

1. Buy service of a marketing firm.

2. Direct through software.

An online email service provider provides bulk email marketing.They market your product effectively via emailing to thousands of people in a very efficient manner. However, it is little expensive method no matter work better.

The next good approach is direct emailing. It is done through email software. As compare to a campaign run by a company, it is really cost effective and fast. You need not to consult any firm or sign a deal, just need to purchase software and sit before your computer and start your email marketing and surely you will find it quick easy and interesting.

Direct email marketing provides huge benefits. In this strategy all your work is done through email marketing software.

This particular software is easily available in market. When you search online, you can even find freeware. In that case you do not even need to pay something. They are best for small business marketing campaign and you can manage it single handedly. Nevertheless, this free email marketing software does not allow users to take the advantages of advanced option available only for paid version. However, one can at least get start with them and later can update it by paying little fee.

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What Is Digital Marketing? A Guide to Marketing in Today’s Digital World

Jun 18 2023 Published by admin under Uncategorized

In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it to grow our businesses?

Digital Marketing Defined

Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered digital marketing.

This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to connect to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising almost always has a digital marketing connection.

Why the Focus on Digital Media?

The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing agency. Most digital media, including websites, social media and mobile advertising is much easier to track than traditional marketing media such as print advertising.

For business owners, many forms of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.

For consumers, the fast pace of life makes digital advertising a must. When consumers are in need of goods and services, gone are the days of thumbing through a phonebook to find them. Now, we whip out our mobile devices or head to our computers for answers – and we find them fast.

Using Digital Media to Build Your Business and Brand

No matter what size your business is – large or small to medium sized business / enterprise (SMB or SME) – you can effectively market your business through low-cost digital channels. The foundation of your marketing efforts will be your website. Invest wisely in your website, and be sure that it does the following:

Adequately represents your business and brand (look and feel, messaging)
Adequately speaks to your target audience
Can be found by searchers on top search engines
Is up-to-date and easily navigable
Provides multiple channels for customer communication
Connects to other marketing efforts
It is recommended that you work with a professional web design firm that is skilled in web development and search engine optimization. Because your website is the foundation to and from which all other digital channels will lead, it should be considered one of your top business investments.

Once you have your website complete, the next steps would be to launch regular monthly or bi-monthly e-mail campaigns, and connect with customers via social media. If you are truly on a shoestring budget, these are efforts that can be done in-house (by someone with the proper knowledge) or for a low cost by an outside digital marketing agency. Be sure that all of your efforts lead customers back to your website where they can fully engage with your business, products and services, and choose the channels through which they contact you.

If you’re interested in getting aggressive with search marketing, you can set aside some digital marketing dollars for search engine optimization and pay-per-click advertising. Many businesses today rely heavily on being found online to gain new customers. A common misconception among business owners is that simply having a website means that customers will find it. Not so. Your site must be built with specific key words and phrases, meta data, page content and linking strategies that will help it reach top search rankings.

Because many key words and phrases have stiff competition for top search rankings, you will need to supplement your organic search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns can be a little daunting, but with a little time, effort and instruction, that too can be accomplished in-house, or for a reasonable cost through an outside digital marketing agency.

Beyond e-mail, social media marketing and search engine marketing, you can venture into a host of other digital marketing efforts. Mobile advertising, radio, television, electronic billboards and much more are available as marketing outlets. Whatever digital efforts you choose, they should all connect and tie into your foundation – your company website.

If you have the means, a wise investment would be to engage the services of a digital marketing agency to assist in your marketing efforts. Today, many digital agencies offer multiple levels of service to accommodate businesses large and small.

Digidaze is a digital marketing agency in Maryland that offers digital marketing services to small to medium sized Maryland businesses. We are a full-service digital marketing agency in MD providing a host of in-house digital marketing agency services.

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Top 3 Reasons Why Banks Need the Aid of Marketing Incentives

Jun 18 2023 Published by admin under Uncategorized

Banks have started to implement incentive marketing because of the heightened competition there now is in the financial services field. They do this as they try to keep their existing clients, persuading these individuals to subscribe to more services while also gaining new customers through referrals. New clients are also gained by presenting them with marketing incentives. Although the banks get to enjoy a wider customer base in the process, the customers also benefits from incentive marketing by getting higher deposit rates, reduced interest rates, gifts or other perks. Banks that are gearing up against competition offer innovative marketing incentives, and the following are the top 3 reasons why.

Gain More Customers

Banks use incentive marketing to attract more clients. This is a major reason why banks employ incentive marketing. Business is brisk when there are more clients. When business is doing well, income levels are also at its peak. At the present time, almost all banks give out marketing incentives to clients who’ve opted to open a new account like basic checking, current, or daily savings account. Some banks that utilize incentive marketing often offer cash rewards or other privileges to clients who decide to transfer their accounts or just open a new one.

Additional marketing incentives are normally granted to clients who avail of a bank’s direct deposit or automatic bill-pay program. These are also offered when existing clients have successfully referred a prospective client to the same bank. This practice is very popular among banking institutions and typically, rewards of up to 50 US dollars are doled out to the existing client who made the referral while the new client is usually rewarded with gifts or tokens.

Sell Additional Services

The benefits of an incentive marketing program should not end with just drawing clients to the bank and keeping them. It must likewise entice existing clients to avail of other banking programs and services offered by the bank. A lot of banks nowadays give out marketing incentives just to encourage clients to try out their other services or products. To achieve this, banks usually post information about new or improved service at the bank’s mezzanine area or on huge glass windows so even onlookers can see and read them.

Incentive marketing can offer a reward to customers in exchange for making direct deposits or paying most of their bills online. New customers can also be rewarded when they choose these options as an add-on service when opening a new account. These types of marketing incentives create additional client activity, and these customers are transformed into an optimal source of profit as the client-bank interaction is transformed into a much broader relationship.

New Clients through Referrals

All businesses, banks included, benefit from word-of-mouth advertising as a simple but fast way of acquiring more and more customers. Banks employ incentive marketing to make existing clients feel that they are important. Clients feel good about this and they are more likely to refer their favorite bank to their family, friends, co-workers, and other acquaintances. When a bank uses marketing incentives, it usually gains new clients. Cost-wise, this is one of the most effective methods of getting more business out of clients.

Although incentive marketing costs a little more than direct mail, e-mail blasts or cold calling to tap possible customers and generate new business, the huge amount of benefits you will potentially reap is beyond compare. You are most likely to keep customers that you won via marketing incentives compared to customers you gained via other means.

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Guerilla Marketing: Postcards

Jun 18 2023 Published by admin under Uncategorized

Guerilla marketing is best for achieving big results (if done right) with little money. By definition, it is “the unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget” (Wikipedia). With that in mind, how can one make the best of postcards while still achieving the results they desire?

Parking lots- Think of where your prospects would go on their leisure time. This makes it possible to blanket an entire area with your branding while easily getting your attention.

Events- Think of local events that are going on in your community. Is there a certain event your specific demographic would be likely to attend? If so, call the organizers if you can work something out by handing out postcards of your business.

Street Corners- Mostly applicable to urban environments, handing out postcards on street corners is another option. To stand out amongst the crowd where something outlandish that will create attention and have people wanting grab a brochure.

Time of the Month- Think of something that goes hand in hand with your event. Is it a specific holiday? Then create a strategy which blankets an entire region with postcards. Perhaps set up a team to hand out postcards, or flood a popular intersection with your postcards.
Nowadays, there are lots of new modern technologies available to help you get even more out of your direct-mail marketing program. By these I mean customizable mailers, data mining and more, but the idea behind the marketing pieces are the same. You still have to create a powerful offer, you still have to attract the reader’s emotions in some way, and you still need to establish a clear sales path, before you send your first letter or postcard.

Postcards marketing have proven profitable for a wide variety of company’s selling an even wider array of products and services. The flexibility of postcards allows them to be adapted for almost any guerrilla marketing purpose. Like with many other forms of marketing, postcard has its own set of best procedures. I hope after reading this article you have a clear picture to some of those practices, and I wish you the best in your direct mail marketing.

In the end, guerrilla marketing is just as successful as you make it. Instead of budget, marketers in these segments rely on time and energy. So be sure to fully develop a plan that makes the best use of your time.

Melanie Turner is a Business student at Columbia University. She is also a Researcher at Deloitte Consulting where she works with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

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Marketing Speaks to Get Your Customers Listening

Jun 18 2023 Published by admin under Uncategorized

Your business exists on a particular street in a particular spot. Like your neighbors, you want more business. Resources are limited, budgets are tight and so is your time. Grass roots marketing has its place in the business world, and for good reason. It can literally be the defining element to your success.

In my years at my ad agency, Limelight Advertising, we had so many managers and owners come through our doors because they knew they should be doing something to drum up business, but were unsure where to start and how to keep it going. Sound familiar?

Now if you’re a location or unit within a larger brand you may be thinking, “Isn’t that what the brand or the franchiser is in charge of?” I don’t know about you, but I don’t like just sitting back and waiting for business to come pouring through the windows.

So let’s go.

10,000 ft Marketing

Knowledge: Know what marketing is going on around your brand in your area. Ask for details of when and where ads and promotions are running. Find out what other marketing support tools are available to you. Ex. Signage, brochures, flyers, direct mail pieces, ad artwork, web elements, mobile apps, etc.

Engage: Raise your hand to be the location featured in an ad or be the primary location for a promotion. Put your location in the hat to test new products and services or marketing campaigns. Ask to be the center of a contest effort. What can you do for corporate or your franchise to help build awareness?

Support: There are marketing dollars out there up for grabs. By being part of co-op marketing programs both parties share in the cost to promote the brand. Many are offered by corporate or your franchise who pay a percentage of your marketing efforts. Your local tourism group or business associations may also have a budget you can access. If none provide co-op marketing, just ask them to. I love the old adage, “You don’t get what you don’t ask for.”

Just Use It: Take all the information above and put it into a plan on how you are going to put it to use. The best place to start is with a calendar. This will give you the skeleton to your marketing efforts. Now let’s put some meat on it.
Grass Roots Marketing

Community: Be an active participant in your local community. Get involved in area business meetings. Go to neighborhood events through attendance, volunteering, and sponsorship, if possible. Know the local teams, schools, clubs, groups, and so on. People like doing business with people they know.

Partnership: Work with the other businesses around you to pull traffic/customers to your area to establish your own marketing consortium leveraging economies of scale. You may want to create an event for the whole block to participate. Go in together on an ad, direct mail piece, door hangers, or a local business web site directory. This will generate awareness in the community about the businesses that are working together to serve them.

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Commercial Property Agents – How to Sell More By Marketing Better

Jun 18 2023 Published by admin under Uncategorized

A commercial property today has to be well marketed if a sales or lease to be gained at a fair and reasonable price or rent. The message about the property just has to reach the target market.

Vendors and landlords of property should be required to invest funds in the marketing process undertaken by the real estate agent. Without vendor paid advertising, the fullest marketing program cannot be achieved.

One key factor needs to be respected when it comes to marketing commercial property. And it is the first three weeks of the marketing campaign being critical to the marketing outcome. If the property has not generated significant or genuine enquiry in the first three or four weeks of the campaign, then it is likely to suffer a diminishing chance of sale or rent.

Time is critical to the marketing process when it comes to commercial property. There are always buyers and tenants looking for property to purchase or rent. It is the strength of the marketing campaign and the skills of the agent to get the message out to the target audience that really matters. In this way, genuine qualified enquiry can be created.

It should be said that the prevailing economic conditions can frustrate property enquiry, although the buyers and tenants are still out there to be found. This is where the skills of the real estate agent become absolutely critical to the property listing and promotional process. In this market it is the skills of the commercial agent come to the fore.

To market a commercial property for sale or for lease the typical marketing campaign will be based around the following:

Direct marketing letters and follow-up phone calls to business leaders and Property Investors in the area
Direct marketing via telephone cold calls to the greater business community in the area
Marketing through the existing database that the real estate agent should have available
A large and well-crafted signboard on the subject property
Email Marketing of a pdf brochure through the existing database
Editorial in the local paper on the commercial property pages
Adverts in the local paper on the commercial property pages
Flyer distribution to the business community locally
Internet listing on the appropriate commercial real estate websites
Information memorandum constructed for the promotion of the property to qualified parties.
Whilst every agent will say that they use these are marketing tools, the reality is that they use them to a varying level of success. The most effective marketing of commercial property for sale or for lease involves a high degree of salesperson activity and focus. In other words that salesperson has to make direct contact with the right people to follow-up on any questions and potential interest. This is called target marketing and this is why commissions in commercial are generous for a successful result.

The property owner involved in the promotion of property should be encouraged to spend money and not save money in the marketing campaign.

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